In 2022, Impak Retail embarked on a brand refresh. On top of putting together new internal branding standards with our new Brand Book, we worked on launching our new website along with coordinating sales materials. With that said, we needed an upgrade from our old photography. We worked with the photographer Matthew Cooper to create a cohesive aesthetic for brand with soft shows and an attention of texture a details. Since our product is retail packaging (i.e. shopping bags, boxes, e-commerce poly mailers), it was important that we found a photographer that could show off the beauty of products that are traditionally overlooked.

I worked closely with our art director to find inspiration and direction for our photography that stood out from our competition and spoke to who we are as a company. I assisted during the shoot with the styling and directing to details and features that we wanted to highlight.

After the shoot, I used the new photography to create a new introduction deck for our sales team to use during prospecting and social media posts teasing and announcing the launch of our new website.