2023 was the year that the Metropak product catalog started the transition from one department to another. With that, the project was split in 2; the Impak creative team took over the front and back cover design along with the introduction and select “pop” pages and the Metropak art department continued with the product spread templates and adding content.

I worked with the Metropak Sales & Marketing manager to concept and design a cover and spreads that were fresh and clean and that showcased the range of bags the company produces. We also planned for the designs to be repurposed and updated throughout the year as additional sales tools such as flyers, email blasts and web ads, creating a cohesive visual story throughout the different sales channels.